SEO

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. When you insert content on your website, it is important to make sure that the pages are optimized for search engines. This is to ensure that your visitors and customers will be able to easily find your website using a search engine, for example, Google.

C1 CMS has the SEO Assistant tool that can give you some guidelines about how well the individual pages are optimized for search engines.

^{Figure 53: SEO Assistant}

The SEO Assistant includes:

• A field to add keywords
• And a view to display the list of added keywords and SEO results

The keyword list is global. The words that you add to it should be those you would like to enhance on your website.

How to add words to the keyword list:

1. Click the SEO Assistant button ("Search engine optimization") to the right of the address bar.

   

   ^{Figure 54: The SEO Assistant button}

   The SEO Assistant pane will open at the bottom of the CMS Console.

2. Add a keyword in the field and click the "+" button.

   

   ^{Figure 55: Adding keywords}

3. Repeat Step 2 for as many keywords as you like.

The keyword will appear in the results view showing how well the page is optimized for these keywords.

^{Figure 56: Viewing the SEO for keywords on a page}

The best way to optimize your website is to make sure that there is a single page fully optimized for each of the words in the keyword list.

The SEO Assistant tests if keywords are present in 6 different areas:

• Title
• URL
• Menu title
• Description
• Heading
• Content

With SEO Assistant you can test one page at a time.